Category Archives: HVAC Marketing

What Makes a Great HVAC Facebook Page

Posted on: February 11th, 2015

Social media is a hot topic these days. In just the past month, there have been multiple articles about social media in ACHR The NEWS, and a quick search for "social media" on Google Trends will give you the epitome of a hockey stick-like graph. But, based on our review of m

The Importance of Social Media for HVAC Contractors

Posted on: January 16th, 2015

A lot of HVAC contractors dismiss the importance of social media. They see Facebook as a place where their employees go to waste time. But social media sites are fundamentally changing the way people making buying decisions and communicate--much in the same way email and tex

Using Facebook to Generate Cold Weather Sales

Posted on: February 28th, 2014

The role of social media for HVAC companies is sometimes hard to pin down. Many business owners see it as an opportunity to build their company’s top-of-mind awareness (TOMA). Some hope to actually generate referrals and leads. And others simply want to establish their bra

HVAC SEO Tip: What You Don’t Know Can Hurt You

Posted on: January 6th, 2014

Recently, we spoke with a local HVAC and plumbing company that had their website penalized by Google for actions taken by their SEO firm. They went from ranking on the first page of Google for competitive keyword phrases to not even being able to find their website when they

Track and Monitor Your SEO Company

Posted on: December 29th, 2012

You know you need a well-optimized website to rank well on Google, Bing, and Yahoo. The only question is:  Are you going to do the work on your own or outsource it to an SEO company? If your company is small and you have more time than money, it might be best