Social media is a hot topic these days. In just the past month, there have been multiple articles about social media in ACHR The NEWS, and a quick search for "social media" on Google Trends will give you the epitome of a hockey stick-like graph. But, based on our review of m
A lot of HVAC contractors dismiss the importance of social media. They see Facebook as a place where their employees go to waste time. But social media sites are fundamentally changing the way people making buying decisions and communicate--much in the same way email and tex
The chatter about the importance of analytics and key performance indicators (KPIs) has finally reached a volume audible to HVACR contractors. But as you race to make data-driv
The role of social media for HVAC companies is sometimes hard to pin down. Many business owners see it as an opportunity to build their company’s top-of-mind awareness (TOMA). Some hope to actually generate referrals and leads. And others simply want to establish their bra
Recently, we spoke with a local HVAC and plumbing company that had their website penalized by Google for actions taken by their SEO firm. They went from ranking on the first page of Google for competitive keyword phrases to not even being able to find their website when they
Thinking about attending Comfortech 2013 in Philadelphia, PA on September 18-20th? In addition to the possibility of riding home on a new Harley-Davidson Sportster XL, you can also get
You know you need a well-optimized website to rank well on Google, Bing, and Yahoo. The only question is: Are you going to do the work on your own or outsource it to an SEO company? If your company is small and you have more time than money, it might be best
