Blogging is one of the best ways to get your HVAC company ranked higher in Google’s organic search results. Look at the top ranking HVAC and plumbing contractors in your market. Do they have a blog on their website? Chances are they do.
Earlier this year, Blue Corona, a leading SEO company specializing in the HVAC and plumbing industry, used a version of our software to analyze more than 5,000 websites from the HVAC and plumbing industry. Guess what they found? Of the 100 top scoring HVAC and plumbing websites in their analysis, 69 of them had a blog on their website!
Why Blogging Works
Through your own experiments and the information above, hopefully you’re starting to consider the possibility that blogging might be the real deal. Read on to understand WHY blogging works so well for increasing your organic rankings and generating leads.
One of the reasons blogging works is because Google doesn’t rank websites; Google ranks webpages.
Sounds simple, right? It’s true. Each page added to your website represents an opportunity to rank for a set of keywords related to the content on the page. All other things being equal, the more website pages you have, the more keywords for which you’ll rank. More rankings equals more traffic equals more leads equals more sales!
You’re probably wondering how any of this relates back to blogging. Well, each blog post you create is a new page on your website. Let’s say you want to rank for the keyword phrase, “top HVAC company in Boulder, CO.” There are a number of ways to do this, but one way would be to create a blog post in which you tell a story about a Boulder family in search of a new HVAC contractor (of course, to tell this story, you actually have to have serviced a family in Boulder, CO!).
Of course, you could achieve a similar result by adding a page about “top HVAC company in Boulder, CO” to another section of your website, but where would it make sense to put a page like this? The great thing about a blog is that you can skip around. One blog post can read like an extended testimonial on selecting the best HVAC company in Boulder and the next blog post can be about a new product or service.
With blogging there are only two rules – be informative and be interesting.
Other Tips for Making Your Blog Successful
- Research and select keyword phrases people are actually using
- Monitor your keyword rankings to ensure that your blogging efforts are working
- Analyze your competitors that are ranking for your target keywords
- Make sure your blog posts are of a length sufficient to earn a high ranking
- Check back to see if your blogs are being linked to by other relevant websites