Using Facebook to Generate Cold Weather Sales

Posted on: February 28th, 2014

The role of social media for HVAC companies is sometimes hard to pin down. Many business owners see it as an opportunity to build their company’s top-of-mind awareness (TOMA). Some hope to actually generate referrals and leads. And others simply want to establish their bra

HVAC SEO Tip: What You Don’t Know Can Hurt You

Posted on: January 6th, 2014

Recently, we spoke with a local HVAC and plumbing company that had their website penalized by Google for actions taken by their SEO firm. They went from ranking on the first page of Google for competitive keyword phrases to not even being able to find their website when they

HVAC SEO Tips: Blog for Business

Posted on: November 10th, 2013

Blogging is one of the best ways to get your HVAC company ranked higher in Google's organic search results. Look at the top ranking HVAC and plumbing contractors in your market. Do they have a blog on their website? Chances are they do. Earlier this year, Blue Corona, a l

HVAC SEO Tips: Missing Title Tags

Posted on: March 24th, 2013

At, one of our goals is to help HVAC and plumbing contractors use data and technology improve their organic search rankings. Google has publicly stated that there are hundreds of factors they use to determine the order of the organic search rankings. So

Track and Monitor Your SEO Company

Posted on: December 29th, 2012

You know you need a well-optimized website to rank well on Google, Bing, and Yahoo. The only question is:  Are you going to do the work on your own or outsource it to an SEO company? If your company is small and you have more time than money, it might be best

Why Some HVAC Sites Outrank Others

Posted on: December 17th, 2012

Have you ever wondered why certain competitor websites are outranking yours on Google? How search engines determine which websites rank where is a complete mystery to most people. And while no one (including us) knows exactly how each search engine works, we can find some clues and answers using data.